Lutong Lhen
Lutong Lhen
Lutong Lhen is a Filipino catering service offering home-cooked dishes made by head chef and owner, Lhen. Rooted in comfort and culture, the brand is inspired by the warmth of homemade meals—hearty, familiar, and made to be shared. The name Lutong means “cooked by” in Tagalog, a nod to the care and personal touch behind every dish.
Lutong Lhen is a Filipino catering service offering home-cooked dishes made by head chef and owner, Lhen. Rooted in comfort and culture, the brand is inspired by the warmth of homemade meals—hearty, familiar, and made to be shared. The name Lutong means “cooked by” in Tagalog, a nod to the care and personal touch behind every dish.
Lutong Lhen is a Filipino catering service offering home-cooked dishes made by head chef and owner, Lhen. Rooted in comfort and culture, the brand is inspired by the warmth of homemade meals—hearty, familiar, and made to be shared. The name Lutong means “cooked by” in Tagalog, a nod to the care and personal touch behind every dish.
About the Project
I was asked to create a complete brand identity for Lutong Lhen, building the visual foundation of the business from the ground up. This included developing a cohesive branding kit that tells Lhen’s story and captures the warmth and authenticity of her cooking. In addition to the brand identity, I designed key print materials such as menus and packaging, ensuring the brand experience felt consistent and comforting across every touchpoint. The goal was to create a visual identity that feels welcoming and memorable—one that instantly reminds customers of home while celebrating Filipino cuisine made with love.
I was asked to create a complete brand identity for Lutong Lhen, building the visual foundation of the business from the ground up. This included developing a cohesive branding kit that tells Lhen’s story and captures the warmth and authenticity of her cooking. In addition to the brand identity, I designed key print materials such as menus and packaging, ensuring the brand experience felt consistent and comforting across every touchpoint. The goal was to create a visual identity that feels welcoming and memorable—one that instantly reminds customers of home while celebrating Filipino cuisine made with love.
I was asked to create a complete brand identity for Lutong Lhen, building the visual foundation of the business from the ground up. This included developing a cohesive branding kit that tells Lhen’s story and captures the warmth and authenticity of her cooking. In addition to the brand identity, I designed key print materials such as menus and packaging, ensuring the brand experience felt consistent and comforting across every touchpoint. The goal was to create a visual identity that feels welcoming and memorable—one that instantly reminds customers of home while celebrating Filipino cuisine made with love.
